About the Authors

Roy YoungRoy Young, a graduate of the Stern School of New York University, worked for 10 years in the magazine division of Time, Inc. in line and staff positions. He then served in several consulting and marketing research firms, including Yankelovich & Partners. He has experience as an executive search consultant with a specialization in marketing. Currently, he is the director of strategy and development at MarketingProfs.com., and serves as a consultant and coach to marketing executives.


Allen Weiss
Allen Weiss is the founding publisher of MarketingProfs.com, a weekly on-line newsletter that provides practical tools and know-how in many forms, including on-line seminars, workshops, benchmark reports, buyer’s guides, and thought-leader panel discussions. Allen is also Professor of Marketing at the Marshall School of Business at the University of Southern California and consults with science and technology based companies worldwide.


David Stewart
David Stewart is the Robert E. Brooker Professor of Marketing at the Marshall School of Business, a former editor of the Journal of Marketing, and the current editor of the Journal of the Academy of Marketing Science. He is well recognized among industry professionals and marketing academics for his work on measurement and marketing research, marketing communication, branding, and marketing strategy.