About the Book

The fact is in many organizations, marketing is underutilized.

We find marketing practitioners frustrated at not being able to make the essential contributions to their company’s success that they’re capable of—and that they’re ideally positioned to provide. Peer managers and members of the executive team have difficulty articulating how, precisely, the marketing function can help the organization grow and meet its strategic objectives.

Equally troubling, marketers themselves face a challenge in describing the value of their work in terms that other executives understand. Put simply, marketers struggle to master the language of business.

We wrote Marketing Champions to help marketers surmount these obstacles—so they can deliver their promised value, and so they and their companies can reap the benefits.

The book provides the following compass to guide you towards becoming a Marketing Champion:

Read the Table of Contents and Preface by clicking here.