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About the Book Marketing Champions will show you how to make marketing matter to corporate leadership. Unlike all other books which help you improve your marketing work, this book guides you to effectively manage marketing inside your organization. More about the book >> |
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What People Say
"Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works in an organization - and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject - sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flows."
- Philip Kotler, S.C. Johnshon Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University